SEARCH ENGINE OPTIMIZATION (SEO) – ITS USEFULNESS AND SOME FACTS TO BE CONSIDERED FOR A SITE OPTIMIZATION

Search Engine Optimization, commonly known as SEO is a unique process of bringing volume and quality traffic to a website. In the mid 1990’s the Webmasters and content providers started to site optimization when they recognized this process as one of the influential upcoming Internet marketing tool. Most probably Industry Analyst Danny Sullivan first use the phrase “Search Engine Optimization” in 1997.  

Such situation may arises when upgrading the ranking of a website on the search engine result

pages becomes the most vital point. And then the most obvious action can be taken is to re-arrange the Search Engine Optimization (SEO) for that website. To increase the volume and quality of traffic to that specific website or to upgrade the ranking on the search engine result pages, SEO is one of the essential action can be chosen.

You may ask – why search engine ranking is that much important for a website? The answer is when

a search engine user looks for particular information they usually provide a keyword on the search engine main page and it is a common inclination among them is to visit those sites mostly which appears them first. Actually any one can say that this is the main reason, which makes Webmasters very keen to raise the ranking of their websites on the search engine result pages. To do that it is essential to have an appropriate Search Engine Optimization for that website.

To gain best result by doing a search engine optimization for a website, there are a lots of things and facts which need to be attended properly. What does a Search Engine Optimization do for a website? It actually increases the popularity and the volume of traffic to that site. So if the optimization done with a proper planning and in a proper manner, surely it will raise the ranking of that website on the result pages. How can you do a proper planning and can choose the proper manner for that? One of the most important things is to keep a close eye on the search engine algorithms and to study them very carefully. Search engine algorithms are ever changing and if not followed them properly while doing the optimization of a site one cannot get the desired result.  

Keywords are the most important way of bringing maximum traffic to a website. Still it is advisable

not to fill WebPages or websites with keywords. It is because filling with keywords is not considered to be a fair means of search engine optimization and it is somehow a way to manipulate the search engine for higher profit. Hence it better not to stuff your website with keywords for the betterment and safety. Otherwise the keywords are essentially important as the keywords are the main way of increasing volume of traffic to a website.

Internet Marketing is now a well-established means of spreading your business and products among large quantity of consumer. This new era of marketing is being highly facilitated by Search Engine Optimization.