Most common abuses done by an unethical SEO

Hiring an SEO can give you the desired visibility and ranking of your Website on search engine result pages. But sometimes your site may be at risk due to the unethical action of SEO that you have chosen. You will be responsible for what they have done as they can do a lot of harm to your site. Your site presence on search engine result pages may have a negative impact or even can be removed entirely from the search engine index. To avoid this type of unwanted consequences, do some proper ground work before taking the final decision of hiring an SEO.

Knowing in advance will cost you nothing but will save you from ultimate devastation. Therefore, it is wise to do research on the SEO that you are going to hire. Gathering knowledge about their experience by evaluating their examples of previous work will give you weigh their ability. If the particular SEO has developed lots of international sites, that can assure you about their expertise. Make them to reveal you the techniques they want to follow for optimizing your site.

Be aware of unethical SEOs. But how can you determine whether an SEO is making deceptive act or it is the right one to optimize your site. There are some certain facts by which you can know that the particular SEO is doing aggressive marketing which are not accepted business ethics.

The most common abuse often done by an SEO is creating shadow domains that deceptively redirect the users to a site. These shadow domains owned by the SEO and claims that they are working on behalf of you. If the relationship with SEO going to decline, they may redirect the domain to a different site even to a competitor’s site. In that case you are actually paying to develop a competing site entirely owned by the SEO.

Placing doorway pages loaded with keywords on somewhere of your website is another unlawful action, and the SEO will ensure you that this will make your page more relevant to most of the queries. This is not true as individual pages are not relevant for a large range of keywords. Often these doorway pages contain link of SEOs other clients that may be are with illegal contents. 

There are a few warning signs that will ensure you that you are working with a dishonest SEO. Since the type of warning is difficult to list in conventional way, so in case of any doubt, depends fully on your instincts. But you can definitely walk away if the SEO owns shadow domain, link your site with their other client’s site through doorway pages, if they offer to sell keywords in the address bar, if they are secretive in distinguishing between actual search results and ads that shows on search result pages.

If you are sure that you were deceived by any SEO then you can report it to the authority in your country responsible for making things perfect for online arena.