Be careful about the unethical SEOs

SEOs can provide you valuable services to optimize your site in order to get maximum customer’s attention, but some SEO with their overly aggressive marketing efforts and manipulating the search engine results in an unfair manner creating a situation for the industry that the customers are loosing their trust. If they unethically violate the rules, your site will be in danger. It may causes negative adjustments for the presence of your site on search engine result pages and even can be removed from the index. Before employing an SEO you must consider some points.

Keep in mind that no SEO can guarantee you the top ranking on any search engine result pages. Never select an SEO who claims to guarantee rankings mentioning that they have special relationship with the giant search engines, or advertise a priority submit to on of those giant’s result pages. Rather the only way to submit your site to the search engine directory is through add URL tag attached with search engine’s page or simply submitting a sitemap, and you can do this by yourself at free of cost.

When an SEO company try to hide or do not explain clearly what they are intend to do, you must be aware of that type of company. If something is unclear then ask for clear explanation. Your site may remove entirely from the search engine index if an SEO apply deceptive or misleading content like doorway pages or throwaway domains. You will be responsible for the action of SEO that you hired. Always better to know in advance that exactly how they are going to help you. If they have FTP access to your server, they are bound to explain the changes they are making in your site.

Do not link your site to an SEO. Usually the SEO advertise the power of free-for all links, link popularity schemes, or offer to submit your site to several number of search engines. These are simply usual methods that do not affect your ranking on the major search engine result pages, at least not the way you can consider a positive one.

Before selecting the SEO do some research on the industry. Look out for guidelines that are frequently published by the major search engines, press releases or expert’s articles in this matter. Many SEOs are following the practices that are beyond accepted business ethics. You must choose you SEO wisely.

Some SEOs claim that they can optimize your site with higher rank but place your site on the advertisement section rather than in the result pages. Note that major search engines have labeled their advertising section clearly and keep it separated from the result pages. Some of the search engines offer pay per click or pay per inclusion results with their regular web search results. Therefore, when you are paying an SEO be sure to understand where the money goes.

Be aware of the SEO, agencies or consultants who promise you number one ranking on the search engine result pages.