SEO and why it is needed.

First used by industry analyst Dan Sullivan in 1997, “Search Engine Optimization”, which is now more popular simply as SEO is the process of development or redevelopment of a Website so it can attract more traffic naturally by winning top ranking on the major search engine result pages. 

There may be a situation when obtaining higher rank on the search engine result pages become most important matter. And rearranging the Search Engine Optimization for that Website can be the obvious choice. To increase the volume and quality of traffic to that specific Website or to upgrade the ranking on the search engine result pages, SEO is one of the essential action can be chosen.

It may be a common question that why it is so important to develop the ranking on search engine result pages for a Website? When a search engine users looking for particular information they usually insert a keyword on the search engine main page and it is a common inclination among them are to visit mostly of those sites which appears them first. In fact it can be mentioned that this is the main reason, which makes Webmasters very keen to higher the ranking of their Website on the search engine result pages. To do so, it is essential to have an appropriate Search Engine Optimization for that Website.

For the best result with a search engine optimization for a Website, there are several facts which need to be considered carefully. What does a Search Engine Optimization do for a Website? It actually increases the popularity and the volume of traffic to that site. If the optimization done with appropriate planning and in a proper manner, definitely it will raise the ranking of that Website on the result pages. How can you do a proper planning and can choose the proper manner for that? To optimize your Website, you can start by answering three basic questions. How people search any product or services? Which sites are providing best search results and why? Which searches will be perfect for me?  As soon as you have identified a number of keywords or phrases that are highly potential to win the search results, start to build search engine optimization plan for your Website.

One of the most important things are to keep a close eye on the search engine algorithms and to study them very carefully. Search engine algorithms are ever changing and if not followed them properly while doing the optimization of a site one cannot get the desired result.  

Keywords are the most important way of bringing maximum traffic to a Website. Still it is advisable not to fill WebPages or Website with keywords. It is because filling with keywords is not considered to be a fair means of search engine optimization and it is somehow a way to manipulate the search engine for higher profit. Hence it better not to stuff your Website with keywords for the betterment and safety. Otherwise the keywords are essentially important as the keywords are the main way of increasing volume of traffic to a Website.