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Any marketing guru will tell you that choosing the right target market is one of the most important aspects of marketing. Before you even think of how effective your campaigns and slogans will be, before you even think about how much you should spend on above-the-line or even below-the-line tactics, you have to first ensure that you have the right target market in mind. All of your marketing strategies won’t count for much if you don’t have the right target market, because choosing and understanding your target market is where it all begins. Making sure you have the right target market is of even more importance when you choose to employ niche marketing. A niche marketing strategy relies heavily on the unique characteristics of a specific target market, and this is why you should make sure it’s properly defined. Options in Niche Marketing To choose the right target market when it comes to niche marketing, you have several options: Choosing based on demographics ...